The Challenge
Unique Hair Bar is a hair salon in Nerang on the Gold Coast. Like most local salons, they relied almost entirely on walk-ins and word of mouth. They had no website, no Google presence, and no way for new customers to find them online. When someone searched “hair salon Nerang” or “hairdresser near me” on the Gold Coast, Unique Hair Bar was invisible.
The owner knew they were losing customers to competitors who showed up on Google — salons with websites, reviews, and online booking. They needed to get online without the complexity or cost of a massive build.
What I Built
A clean, professional website designed specifically for how salon customers actually behave:
- Service Showcase — Full menu of services with descriptions and pricing. Organised by category (cuts, colour, treatments, styling) so customers can quickly find what they need and know what to expect before they call.
- Online Booking — Integrated booking system so customers can see availability and book directly from their phone. No more phone tag during busy hours.
- Staff Profiles — Individual stylist pages with specialties and experience. Builds trust before the first visit.
- Photo Gallery — Before-and-after transformations and salon interior shots. For a salon, visual proof of quality is everything.
- Local SEO Setup — Google Business Profile creation and optimisation, consistent NAP (Name, Address, Phone) across directories, location-specific content targeting Nerang, Mudgeeraba, and surrounding Gold Coast suburbs.
- Mobile-First Design — Over 80% of salon bookings come from phones. The site loads fast, looks great on mobile, and puts the “Book Now” button where thumbs can reach it.
The Result
Unique Hair Bar now has a professional online presence that works for them 24/7. New customers can find them on Google, see their work, check prices, and book an appointment — all without picking up the phone. The site reflects the quality of the salon itself: modern, welcoming, and professional.
For a local business like a hair salon, the website isn’t about being flashy. It’s about being findable and making it easy for new customers to choose you over the salon down the road.