The challenge
Unique Hair Bar is a hair salon in Nerang on the Gold Coast. Like most local salons, they ran almost entirely on walk-ins and word of mouth. No website, no Google presence, no way for a new customer to find them or book online. Search “hair salon Nerang” or “hairdresser near me” and Unique Hair Bar simply wasn’t there.
Meanwhile the salons that did show up on Google — with sites, reviews and online booking — were quietly taking the new customers. The owner knew they were losing business they never even saw.
The approach
A salon website isn’t about being flashy. It’s about being findable and making it effortless for a new customer to choose you over the salon down the road. So the build was shaped entirely around how salon customers actually behave: they search on their phone, they want to see your work and your prices, and they want to book without a phone call.
What I built
- Service showcase — the full menu (cuts, colour, treatments, styling) with descriptions and pricing, so customers know what to expect before they book.
- Online booking — book directly from a phone, see availability, no phone tag during a busy salon day.
- Stylist profiles — individual pages with specialties and experience, building trust before the first visit.
- Photo gallery — before-and-afters and salon shots. For a salon, visual proof of quality is everything.
- Local SEO + Google Business Profile — GBP set up and optimised, consistent name/address/phone across directories, and content targeting Nerang, Mudgeeraba and the surrounding Gold Coast suburbs.
- Mobile-first — over 80% of salon bookings come from phones, so the site is fast on mobile with the “Book Now” button exactly where a thumb expects it.
The result
Unique Hair Bar now works for the salon 24/7. New customers can find them on Google, see their work, check prices and book — without anyone picking up the phone. The site reflects the salon itself: modern, welcoming, professional.
“Matt took the time to understand the salon, our customers, and what made the business different. He helped create a much stronger, more polished digital presence, with clearer service information and a better path through to booking. He understands a website isn’t just there to look nice — it needs to build trust and make it easier for clients to take the next step.”
— Sarah, Unique Hair Bar
For a local business, that’s the whole game: be findable, and be the easy choice.