← WHAT WE BUILD / 01Brand
& identity.
A clear point of view, made visible. Identity that connects what your business stands for with what people see and remember.
Be recognisably you.
We start with the business, its audience and the impression it needs to make. Then we develop a visual direction that feels coherent across the places people meet you.
- 01Visual direction & positioning
- 02Logo and identity development
- 03Colour & typography systems
- 04Practical brand guidelines
THE WORK BEHIND THE OUTCOME
01 / WHEN IT HELPSA reason
to begin.
You might be starting something new, bringing several offers under one name, or finding that the way you look no longer matches the quality of your work. The useful question is what people need to understand about you, and why they should care.
02 / HOW WE APPROACH ITWork through
the detail.
We work through your audience, your offer and the places your identity needs to live. A direction is explored through real applications: a homepage, a social post, a proposal or a sign. That makes it easier to judge whether the idea works beyond a logo on a blank page.
03 / WHAT YOU TAKE FORWARDSomething
you can use.
The agreed identity is organised into usable files and guidance for colour, type and application. The aim is a recognisable foundation you can carry into the next piece of communication, with room for the business to develop.
Before
we begin.
Can we keep our existing logo?
Yes. A stronger identity may come from clearer typography, imagery, language and layout around a mark that already works. We start by deciding what is worth keeping.
Does brand work include the website?
It can. Identity and website work can share one brief, or be separate stages. The proposal sets out the applications and files included.
A GOOD PLACE TO STARTDoes your current identity reflect the business you are becoming?
Tell us about it ↗