Brand & positioning.
Shape what people understand and remember.
The work is distinctive.
The presentation is not.
The business has grown, but the way it introduces itself still feels generic or out of date.
Make the offer easier to understand and give the business a recognisable identity that reflects the quality of its work.
- 01Audience and offer clarification
- 02Positioning and core messaging
- 03Visual identity, colour and typography
- 04Practical brand applications and guidelines
Possible scope. The proposal defines what your project includes.
Build a position people can repeat.
Positioning makes a useful choice about what the business should be known for. Identity then gives that choice a recognisable form in the places customers meet it.
- 01 Context
Understand the business
Map the offer, customers, alternatives and the strengths already worth keeping.
- 02 Position
Choose the useful difference
Define a clear idea the business can support in words and in practice.
- 03 Identity
Make it recognisable
Shape the verbal and visual system around real customer-facing applications.
- 04 Use
Carry it into the work
Provide agreed assets and guidance so the identity survives beyond launch day.
Scope boundaryA new logo is not the default answer. Existing recognition and useful assets carry forward when they support the direction.
A clearer introduction
the business can keep using.
We look at the business, its customers and the places the identity needs to work. We explore direction through real applications, so you can judge more than a logo on a blank page.
Agreed identity files, usage guidance and clear ownership. Existing marks and useful assets can carry forward; a rebrand is not automatically the answer.
Our approach ↗See published work in context ↗
A few useful
questions.
Do we need to replace our logo?
Not always. Clearer language, typography and imagery around an existing mark may be enough.
Can the website be part of the same project?
Yes. Brand and website can share one scope, with review points before the direction moves into build.
Talk through
your project.
We work best with businesses that already have a clear offer and want their digital experience to reflect it.
Start a conversation ↗