A practical website brief for Brisbane trades

A website can support referrals by giving someone a place to check your services, see relevant work and contact you. It should reflect the jobs you want and the areas you actually serve.

Explain the work clearly

List your services and any important exclusions. Use plain descriptions customers recognise. Keep service areas accurate rather than publishing a page for every suburb you might one day visit.

Show real proof

Use your own project photos with permission. Describe what the job involved without publishing a customer’s private address or contact details. Only display licences, qualifications, reviews and insurance statements that you can verify and keep current.

Make the next step practical

A contact route should work on a phone. Ask for the information you need to assess the enquiry: name, contact details, the type of job and an appropriate location. Avoid requesting sensitive information you do not need.

Decide who receives each enquiry and who follows it up. A success message should mean the request was accepted, while a failure should let the customer retry without losing their details.

Include delivery in the launch check

Test the actual form from submission through to the business inbox. Check spam handling and any forwarding destination, then repeat after changes to the form or mail setup. Keep test enquiries clearly labelled and separate from real sales figures.

A website cannot guarantee a stream of jobs. It can provide a clearer, more dependable way for potential customers to understand your work and reach you. Discuss your website and enquiry flow.